Introducing domestic brands to the world involves considerable cost and risk. However, through the GENU model by INSYNC, any brand is able to embark into the global market without opening physical branches overseas and with almost zero cost and risk. INSYNC always stands by each individual brand and discerns the essence of each brand to launch their products. No need to worry about whether your product quality may drop or if your brand name may be tarnished. We are committed to improving your brand even further by providing its genuine value beyond borders.
The profit gained through the GENU model is non-operating income for brand owners. Continuous earnings can be estimated regardless of the main business situation and brand owners can disperse management risk.
BRANDING ON THE
We re-evaluate each brand value by discerning the essence of each food brand and redefine its value to manage international promotion. We provide wide-ranging support, such as filing trademark applications in China on behalf of clients, enhancing each brand’s recognition and achieving business results outside Japan.
A NEW PILLAR OF
The GENU model can be positioned as a new integral factor in business strategy. We help conduct test marketing prior to undertaking full-scale international business, take appropriate measures for overseas consumers, provide chances to experience brands, and acquire new customers using GENU. This model can be used as a step to expand your business.