The number of active app-based food delivery service users in China has risen to 460 million. Nearly half of those app users order food more than three times a week. As the food delivery service has become part of their everyday life, the interest toward variety and quality of dishes has been increasing. It is predicted that the food delivery market will only continue to expand.

Chinese food delivery market

The Chinese food delivery market in which GENU competes is the largest in the world. The number of active users of food delivery service platforms is nearing 460 million, and almost half of the users order food more than three times a week. As the habit of online food ordering has taken root in their everyday life, the annual turnover of the food delivery industry in 2019 reached 11 trillion yen. This market has continued to grow.

The world's largest food service market - Food delivery turnover 11 trillion yen/year, Active users 460 million users

The food people in China are demanding

As China sees rapid advances with every passing day, many second-rate, inauthentic products are still circulated in the marketplace. Compared to Chinese cuisine which has been developed regionally in many different ways, there is less choice for international cuisine, including Western food. Food delivery service users, who use the apps within a limited delivery area regularly, are looking to access a wider choice of authentically delicious dishes more easily.

“Safe and secure” “Delicious” “Fresh” “Easily available” - Eating habits deversify among younger generations. A trend towards Instagrammable dishes.

* Industrial research report “Trend in Chinese food service industry” (conducted by Sumitomo Mitsui Banking Corporation (China) Limited in 2018